WE concept for Mövenpick
A global aim. From its name to the packaging of the food on offer, from the multiple interior spaces to the outdoor terrace, the ‘We.’ concept reinvents the notion of self-service. Beyond the materials used or furniture chosen, here the whole idea of hospitality is reinterpreted with areas that adapt to different, new modes of consumption. We have worked with the quality of the reception, the acoustic and visual comfort of the elements, and the functionality and adaptability of each area.
WE. stands for Work & Eat, but it also indicates self-service for its users and the promise of an early weekend. The prototype of self-service that works 24/7!
© graphic design: Kanulart